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Simplifying beauty

Skinimalism focuses on high-performance, multi-functional products that enhance natural beauty while promoting healthy, radiant skin. Instead of lengthy routines, the trend is about choosing smart, effective solutions that care for the skin and the environment.

What is skinimalism?
A modern beauty trend that embraces simplified, high-performing routines, placing focus on the skin’s natural radiance, barrier health and sustainability.

Why it matters

  • Consumers seek multi-functional products that offer visible results
  • Growing demand for clean, transparent formulations
  • Strong alignment with eco-conscious and sustainable beauty values

Interested?
Scroll down to learn more, or reach out to our experts via the contact form on this page.

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Ingredients that support skinimalism

  • Multi-tasking actives: e.g. STEPAN-MILD® GCC, a natural co-emulsifier with antimicrobial activity

  • Barrier boosters: NovaColl SK™, Cambrium’s 100% skin-identical, vegan collagen

  • Sustainable emulsifiers and mild surfactants: e.g. Stephenson’s Durosoft range of natural emulsifiers

  • Sensory enhancers: e.g. Elkem’s Mirasil range or our CosVivet Oils

Formulation inspiration

Smooth velvet cream

Merging care and UV protection.

Starshield 4-in-1 sunscreen

Hydration, barrier support, UV protection and anti-aging effect.

Hybrid cleansers

Cleansing and nourishing the skin (e.g., our Cleansing massage bar)

Let's create trend formulations together!

Our Innovation & Application Centers are here to help you bring the skinimalism trend to life.

With our team of technical experts, extensive product range and formulation support, we’re ready to create the next generation of minimalist yet high-performance beauty products with you.