Highlights from the show
What an inspiring and dynamic week at in-cosmetics® global 2025! A huge thank you to everyone who joined us in Amsterdam. It was fantastic to connect, exchange insights and showcase our latest innovations. If you'd like to continue the conversation, our experts are here to help – feel free to reach out!
Discover our newest concepts and innovations:
- Live demonstrations at our Innovation Hub
- Formulation Lab® session – Deep hydration triphasic hair serum
- Technical seminar – Discover CosVivet ActivePureGran, the innovative granule for sustainable solid cosmetics
- Experience our Sensory Bar concept – Beautiful solutions for sunlit bliss
- Global sun care formulations – Advanced solutions designed for every skin type, need and environment
Scroll down to discover all the exciting highlights we had organized for you.
Live demonstrations at our in-booth Innovation Hub
Sensory evolution: exploring D5 replacements in beauty creams
Discover the future of beauty formulations with a live experience that focuses on D5 replacements. Compare the sensory feel of formulations that contain D5 with those featuring innovative alternatives and gain expert insights from a pre-conducted sensory analysis. Join us to explore effective solutions for evolving market demands.
Science-backed hair care: visualizing and evaluating performance
See, feel and analyze the effects of sodium hyaluronate in hair care formulations at our live demonstration. Compare untreated hair with hair treated using shampoo and advanced serums and discover visible differences. Learn about the results of a professional sensory evaluation, highlighting the improved performance and feel of each treatment. Join us to experience the science and potential of hair care.
Beautification of sun care: enhancing sensory and SPF performance
Sun care is more than just protection. Discover how formulation choices impact texture, absorption and effectiveness in this hands-on session. Compare a basic sun care formula with enhanced versions that elevate sensory feel and boost SPF performance. Experience firsthand how sun care can be both highly effective and enjoyable to wear.
Formulation Lab®
Deep hydration triphasic hair serum
We’re thrilled to be this year’s main sponsor of the Formulation Lab®. Explore our patented Triphasic Microemulsion Technology providing the deepest hydration to the hair, when compared to the traditional emulsions. Join our exclusive session, where you’ll learn how to formulate this innovative method and get hands-on experience in creating our triphasic hair serum.
- Formulation Lab 1, Hall 6, 6A10
- Wednesday, 9 April | 9:30–10:30
Experience our Sensory Bar concept
Beautiful solutions for sunlit bliss
Visit the Sensory Bar at in-cosmetics® global to explore our set of four sun care formulations. From our essential sun-shielding mist to the perfecting final touch, our collection is designed as a full-body ritual – a seamless journey of self care from morning to sunset, from top to toe.
Discover sun care reimagined with our multi-sensory collection. From our lightweight Sun & Sea Mist for hair protection, to the radiant shimmer of Glow & Go BB cream, to the flawless finish of Sunlit Silk compact and the all-day protection of Tropical Touch SPF stick. Each product offers advanced sun protection, luxurious textures and mood-lifting fragrances. From top to toe, these are beautiful solutions for everyone who loves the sun.
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