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Collagen: The beauty industry's must-have ingredient
Collagen continues to dominate the beauty market, offering skin-firming, hydrating and anti-aging benefits that consumers love. As demand grows for vegan, sustainable and high-performance alternatives, brands are looking for innovative ways to incorporate collagen into their formulations.
Why is collagen booming in beauty and personal care?
- Scientific backing and proven benefits – Consumers trust collagen for its well-documented role in reducing wrinkles, improving skin hydration and enhancing elasticity
- Rising consumer demand – With growing awareness of preventive skincare, consumers are investing in products that boost natural collagen production and maintain youthful skin
- Shift toward vegan and sustainable alternatives – Ethical beauty trends are driving the need for biotech-derived, non-animal collagen solutions, making vegan alternatives a hot topic
- Multifunctionality and expansion beyond skincare – Once limited to anti-aging creams, collagen is now integrated into haircare, suncare, body care and even color cosmetics to enhance hydration, strength and resilience
- Collagen + tech innovations – Advances in biodesigned, lab-grown and peptide-based collagen are revolutionizing the industry, offering more effective and bioavailable options
How is the industry responding?
- New product launches – Brands are incorporating collagen into serums, sheet masks, shampoos, primers and sun care, showcasing its versatility
- Biotech breakthroughs – Companies are investing in bio-based vegan collagen like NovaColl™ to replace traditional animal-derived sources
- Ingestible beauty and holistic skincare – The intersection of topical and ingestible collagen is blurring, with collagen-boosting supplements gaining traction alongside skincare formulations
- Clean beauty and label transparency – Consumers are scrutinizing ingredient lists, favoring collagen that is sustainably sourced, cruelty-free and backed by clinical studies
The future of collagen in beauty
The next wave of collagen innovation will focus on enhanced bioavailability, personalized skincare solutions and even AI-powered formulation customization. As brands continue to develop cleaner, greener and scientifically advanced solutions, collagen will remain at the forefront of the beauty industry, evolving beyond just an anti-aging ingredient into a full-spectrum skin health solution.
NovaColl™ – The vegan collagen alternative
Developed by Cambrium, NovaColl™ is a biomimetic, 100% vegan collagen designed to mimic native human collagen for enhanced skin elasticity, hydration and protection. Unlike traditional collagen, NovaColl™ is animal-free, sustainable and designed for superior bioavailability in beauty formulations.
NovaColl™ is available in France, Iberia, Italy, UK and Ireland. Use the form on this page to contact us and explore how it can elevate your next beauty formulation!
How we can support you
At Brenntag, we don’t just supply specialty ingredients, we support your entire formulation journey. Our Innovation & Application team provides technical guidance, formulation recommendations and testing support to help you create standout collagen-infused products.
Formulating with collagen
Custom formulation ideas
Whether it’s anti-aging serums, collagen-boosting creams, or hydrating masks, we provide guidance on optimal use levels and ingredient synergies.
Expert lab support
From concept to formulation, our team helps you integrate NovaColl™ seamlessly into skincare, haircare and suncare products. Contact our experts.
Regulatory and market insights
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