Spotlight on sustainability

The cleaning industry is at the forefront of a sustainability transformation. And you play a critical role in shaping eco-conscious solutions that meet the demands of modern consumers.

Explore below here the trends that are redefining the future of home care, and reach out to our team if you'd like to receive more information:

 High concentrated and refillable products: driving sustainable change

Refillable and highly concentrated cleaning products are steadily gaining ground, reducing waste and emissions while supporting sustainability goals. The increasing availability of these solutions reflects a market shift toward more responsible consumption. Concentrated formulations, featuring high-performance surfactants and probiotic ingredients, minimize packaging and transportation needs, allowing consumers to make eco-conscious choices without compromising on convenience or effectiveness.

 Biobased and fermented ingredients: safer and smarter choices

Consumers are looking beyond green claims – they want proof of safety and sustainability. Biobased and fermented ingredients, such as enzymes, probiotics, biosurfactants and lactic acids, offer trusted alternatives to traditional chemicals. Across many markets, particularly in the Nordics and Western Europe, consumers prioritize products with minimal or no hazardous ingredients, reinforcing the need for transparent and safe formulations.

 Regulatory compliance and transparency: building consumer trust

Evolving regulations, such as the EU Green Deal, are reshaping the sustainability landscape. Verified claims backed by science are no longer optional – they are essential for credibility. For example: official third-party certification schemes like the EU Ecolabel offer clear standards for sustainability, providing a reliable framework for brands to demonstrate their commitment. By ensuring compliance, providing Ecolabel-approved raw materials and focusing on transparent formulations, brands can meet high industry standards while avoiding greenwashing pitfalls.

 Balancing affordability and convenience: eco that works

The cost-of-living crisis has sharpened consumer focus on value. Eco-friendly products must deliver on both performance and price. By using synergistic combinations of best-in-class ingredients, along with highly efficient formulations, brands can create solutions that are cost-effective, convenient and sustainable – ensuring they remain relevant in today's market.


 Plant-based ingredients: nature's power in cleaning

Consumers continue to favor products that harness nature's power. Plant-based and natural ingredients – including enzymes and probiotic cleaners – offer effective, environmentally friendly solutions that align with consumer demand for safer alternatives.

 Climate action and carbon footprint reduction: tackling climate change

With climate concerns growing, brands are focusing on emissions reduction and climate-neutral solutions. Innovations in sustainable manufacturing, low-carbon energy sources and CO₂-reducing technologies are shaping a cleaner, more responsible future for the industry.